CEO
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CEO
In the last few years, we’ve sensed the winds of change within our company. Our commitment to the ease of doing business has been evident across all our professional endeavors, which is why we’ve taken it a step further and incorporated this attribute into our new image, empowering us to remain dedicated to our employees and customers worldwide
This new chapter, featuring a new and improved version of all communication assets, embodies the standards that have defined GSL’s core values for years.
For more updates and insights into our journey, connect with us on social media!
We interviewed every one that counts at Gold Star Line - employees and managers, held a vast questionnaire with our clients, examined the other companies in our field, and gathered a lot of useful data.
All the data that has been obtained was Taken into account in the analysis process. We've learned a great deal from all that great data and had some interesting insights, regarding our mission.
With all of that information, we could finally formulate the right strategy that will serve Gold Star Line faithfully, for many years to come. The results are right here, hope you’ll find it as inspiring as we did.
Introducing Gold Star Line's New Tagline ship it simple
We state what we do and present how we do it in three short & simple words.
This is the way we perform: clear, understandable & easy.
We use plain & easy English, to be understood by all.
An immediate recognizable new version on the famous phrase “keep it simple”.
We welcome everybody to enjoy the simplicity of working with us.
We announce our mission in a clear way, without unnecessary sophistication.
The needed evolution was made on the logo, while keeping the flagged star as a key element in the logo, but making it up-to-date
Before
After
The original brand colors were adjusted & modified, to be in line with the rebranding procedure, among it - to be more iconic.
New sub-colors were added, and a range of gradients was defined, to answer the new upcoming needs that the brand will face.
Deep Ocean
Cobalt Marine
Shallow Waters
Golden Coast
Crimson Twilight
Blue Gradient
Gold Gradient
In order to stay true to the brand's evolution and its new look & feel, a required transformation was also made on the brand’s Site & other digital assets.
This rebranding process is a genuine statement that Gold Star Line is doing what it takes to become a better company for its employees and clients.
We will continue to be the most “easy to do business with” company, while developing our products and services, to meet our clients’ needs perfectly.
We will continue to master our expertise in the regions we are proficient in (Intra-Asia, Oceania, Intra-India and East, South & West Africa) and our unprecedented knowledge in the field of reefers, OOG cargo shipping & car carriers.
